Info



Team Culture Toolkit


Print, Photography — Dropbox
08.2020

DELIVERABLES
A toolkit that guides exploration and reflection of team culture. A set of 32 Mood Cards that capture a range of emotions, vibes, feelings and ideas.

MISSION Design a toolkit that helps teams coalesce their “ideal team state” and run experiments together to get closer to that state. Inspire teams to feel excited about embarking on a multi-week creative endeavor together. Balance Dropbox’s creative energy and quirk with the simple, and straightforward language. Develop a photography style that could be easily applied and executed by multiple photographers/designers, while WFH without studio equipment. Deliver 32 Mood Cards with stunning photography on a minimal budget. 

ROLESArt Direction, Design & Photography
︎ Alison Yousefi

Writing: Chriss Baty, Sarah Lin, Jennifer Brook
Creative Direction: Jessica Svendsen
Illustration: Fanny Luor
Photography: Anya Widyawati, Kavya Sivaraman, Kelly Galeano Arce







Spunky
︎ Alison Yousefi

Stationary
︎ Alison Yousefi

Supported
︎ Alison Yousefi



Overwhelmed
︎ Alison Yousefi

Sassy
︎ Alison Yousefi
Curious
︎ Alison Yousefi



Glorious
︎ Alison Yousefi

In Motion
︎ Alison Yousefi
Happy
︎ Alison Yousefi



Bouncy
︎ Alison Yousefi
Bouncy


DreamyKelly Galeano Arce
CrowdedKavya Sivaraman
RelaxedAnya Widyawati