We worked alongside the Ava team and community stakeholders to develop an evolved brand positioning, name, and identity system that supports rapid growth and signals leadership in the clean energy transition.
Ava’s new brand overcomes the tropes and stigmas associated with environmentally conscious offerings by avoiding greenwashing or asking their customers to make sacrifices. Rather, the brand evokes a hopeful, inspirational, and accessible near-term reality — embodied by candid photography highlighting relatable narratives and delightful illustrations that unpack otherwise uninteresting or complex topics. A bright, highly differentiated palette within Ava’s category creates distinct signal power – offering a hopeful backdrop to a clear, actionable, and inspiring messaging platform – flexible enough to appeal to residential customers, commercial owners, and municipal partners equally.
StudioLandscape
CreditsBrand System, Identity, Data Visualization
Alison Yousefi
Creative Direction
Mackenzie Brookshire