Crafted an evolved design system that positioned thoughtful lighting decisions as an essential component of modern wellness, and Gantri as central to this understanding and opportunity. The evolved system spans content strategy and production, creative direction, and graphic systems utilized across all channels, including web, social, print, and campaign.
Campaign Outcomes:
↳ 108% Increase in Product View Conversion
↳ 17% Increase in Order Conversion
Studio
Landscape
CreditsDesign, Art Direction and Production Support
Alison Yousefi
Creative Direction
Mackenzie Brookshire
Photography
Ben Bloom