Gantri

Crafted an evolved design system that positioned thoughtful lighting decisions as an essential component of modern wellness, and Gantri as central to this understanding and opportunity. The evolved system spans content strategy and production, creative direction, and graphic systems utilized across all channels, including web, social, print, and campaign. 

Campaign Outcomes:

↳ 108% Increase in Product View Conversion
↳ 17% Increase in Order Conversion


Studio 
Landscape

CreditsDesign, Art Direction and Production Support
Alison Yousefi

Creative Direction
Mackenzie Brookshire

Photography
Ben Bloom